HTML5 is becoming the industry standard for web technology. Publishers are migrating to HTML5 video players, browsers are introducing power saving plugins and mobile traffic, which only supports HTML5, is continually rising.
HTML5 is here to stay so make sure you don't get left behind in this industry-wide revamp.
Make the switch today!
What's the big deal?
As publishers reduce the support of Flash and mobile impressions increase, many advertisers have seen a gradual growth in backup image rates for their campaigns. Along side this, many browsers have started to adopt "Power Saving" plugins which pause any Flash content. Don't be scared, we're here to help!
Luckily, HTML5 navigates these issues and can help improve your advertising campaign's performance by reducing the backup rate while delivering the same rich, interactive content as Flash.
HTML5 also creates the opportunity to extend the reach of your campaign. With the ever increasing prevalence of mobile traffic, unlike with Flash, HTML5 allows you to target your audience no matter their device. Whether it be desktop, tablet or smartphones, with HTML5 your audience will always see the full advertising experience that you create.
We offer a wide variety of tools and support material to help you make the switch to HTML5 today:
Google Web Designer; a powerful authoring tool which helps designers and developers to easily build creatives
Layouts; lets you quickly turn your static assets into interactive rich media units
Templates, Help Center and HTML5 Toolkit resources help you build HTML5 units from scratch
If you feel brave enough you can use include of our TechLab solutions or deep dive into all the advanced available features at HTML5Rocks.com.
Our help center is the best place for general DoubleClick Studio and DoubleClick Rich Media support documents.
HTML5 TechLab solutions
Google's Tech Lab, is a project created by Google's Creative Specialists to develop new innovations and push the boundaries of digital advertising. Check it out!
Flash to HTML5 converter
HTML5 fallback version for all eligible Flash creatives uploaded to the platform, so that they can be served to browsers not supporting Flash. A Flash extension (and an online tool) called Swiffy is also available. find out more!
A resource for developers looking to put HTML5 to use today, HTML5 Rocks includes information on specific features and when to use them, covered through many articles and step-by-step guides.
HTML5 Creative Starter Files
Create your own tailor-made HTML5 starter file in just a few seconds using our generator! Simply select the format, size and functionality. Once chosen you'll be able to immediately download a ZIP file with all the assets. Check it out!
A resource for creative designers and developers to learn about a wide range of topics and best practices. Everything from animation techniques to web components are broken down to the must know information to help get you on your way. Check it out!