Capturing the moments that matter
People are engaging with content and making purchase decisions in different ways than they were even just a few years ago. Today, consumer behavior is characterized by "micro-moments," small moments throughout the day when people realize they need or want something and immediately gratify that need via the device that is most handy at the time.
A moment might be purchasing more coffee on your tablet when you realize you've run out in the morning. A moment could also be watching a funny YouTube video, reading an article, or chatting with a friend on your smartphone during your commute. Advertisers need to realign their campaigns to capture these varied moments, and make sure that their ads are visible and engaging to people across devices and environments.